Evaluation of retail services: A developed vs emerging markets perspective
Customers from different countries have varied experiences and expectations due to diverse socioeconomic, cultural, and environmental factors (Douglas and Craig 2006). They also differ in their service experience in terms of customer perceived value, customer satisfaction, and perceived service qual...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
American Marketing Association (AMA)
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/40032 |
| _version_ | 1848755755785650176 |
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| author | Sharma, Piyush Luk, S.T. Chen, I.S. |
| author2 | Lisa K. Scheer |
| author_facet | Lisa K. Scheer Sharma, Piyush Luk, S.T. Chen, I.S. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Customers from different countries have varied experiences and expectations due to diverse socioeconomic, cultural, and environmental factors (Douglas and Craig 2006). They also differ in their service experience in terms of customer perceived value, customer satisfaction, and perceived service quality (Brady et al. 2005). However, prior research on the evaluation of retail services focuses mostly on the shoppers from developed markets with little attention to shoppers from emerging markets such as China (Uncles 2010) and India (Sengupta 2008). |
| first_indexed | 2025-11-14T09:01:21Z |
| format | Conference Paper |
| id | curtin-20.500.11937-40032 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:01:21Z |
| publishDate | 2012 |
| publisher | American Marketing Association (AMA) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-400322023-02-07T08:01:21Z Evaluation of retail services: A developed vs emerging markets perspective Sharma, Piyush Luk, S.T. Chen, I.S. Lisa K. Scheer Todd J. Arnold Customers from different countries have varied experiences and expectations due to diverse socioeconomic, cultural, and environmental factors (Douglas and Craig 2006). They also differ in their service experience in terms of customer perceived value, customer satisfaction, and perceived service quality (Brady et al. 2005). However, prior research on the evaluation of retail services focuses mostly on the shoppers from developed markets with little attention to shoppers from emerging markets such as China (Uncles 2010) and India (Sengupta 2008). 2012 Conference Paper http://hdl.handle.net/20.500.11937/40032 American Marketing Association (AMA) restricted |
| spellingShingle | Sharma, Piyush Luk, S.T. Chen, I.S. Evaluation of retail services: A developed vs emerging markets perspective |
| title | Evaluation of retail services: A developed vs emerging markets perspective |
| title_full | Evaluation of retail services: A developed vs emerging markets perspective |
| title_fullStr | Evaluation of retail services: A developed vs emerging markets perspective |
| title_full_unstemmed | Evaluation of retail services: A developed vs emerging markets perspective |
| title_short | Evaluation of retail services: A developed vs emerging markets perspective |
| title_sort | evaluation of retail services: a developed vs emerging markets perspective |
| url | http://hdl.handle.net/20.500.11937/40032 |