Evaluation of retail services: A developed vs emerging markets perspective
Customers from different countries have varied experiences and expectations due to diverse socioeconomic, cultural, and environmental factors (Douglas and Craig 2006). They also differ in their service experience in terms of customer perceived value, customer satisfaction, and perceived service qual...
| Main Authors: | , , |
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| Format: | Conference Paper |
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American Marketing Association (AMA)
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/40032 |