Factors influencing implementation of CRM technology among small and medium sized enterprises

Factors influencing implementation of CRM technology among small and medium sized enterprises

This study aims to identify the factors that influence the implementation of customer relationship management (CRM) technology among small and medium-sized enterprises (SMEs). From the existing literature six factors: relative advantage, cost effectiveness, top management support, information techno...

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Bibliographic Details
Main Authors: Ramaseshan, Balasubramanian, Kiat, Chia Peng
Other Authors: Daniela Spanjaard
Format: Conference Paper
Published: University of Western Sydney 2008
Subjects:
Singapore
Small and medium-sized enterprise
Customer relationship management
Online Access:http://hdl.handle.net/20.500.11937/39949

Internet

http://hdl.handle.net/20.500.11937/39949

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