Re-investigating Consumption-related Emotions Scales: Some Initial Findings

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Re-investigating Consumption-related Emotions Scales: Some Initial Findings

This study adapts and tests items from prominent and widely adopted consumer-related emotions measures and proposes a set of items which capture emotions towards a product shown in an advertisement prior to consumption, whilst addressing some of the methodological concerns of these previous measures...

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Bibliographic Details
Main Authors:	Butcher, Luke, Phau, Ian, Marchegiani, Chris
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/463ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/39839

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