Re-investigating Consumption-related Emotions Scales: Some Initial Findings
This study adapts and tests items from prominent and widely adopted consumer-related emotions measures and proposes a set of items which capture emotions towards a product shown in an advertisement prior to consumption, whilst addressing some of the methodological concerns of these previous measures...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/463ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/39839 |