Re-investigating Consumption-related Emotions Scales: Some Initial Findings
This study adapts and tests items from prominent and widely adopted consumer-related emotions measures and proposes a set of items which capture emotions towards a product shown in an advertisement prior to consumption, whilst addressing some of the methodological concerns of these previous measures...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2012
|
| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/463ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/39839 |
| _version_ | 1848755703173349376 |
|---|---|
| author | Butcher, Luke Phau, Ian Marchegiani, Chris |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Butcher, Luke Phau, Ian Marchegiani, Chris |
| author_sort | Butcher, Luke |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study adapts and tests items from prominent and widely adopted consumer-related emotions measures and proposes a set of items which capture emotions towards a product shown in an advertisement prior to consumption, whilst addressing some of the methodological concerns of these previous measures. The final scale contains 23 emotion items loading on four factors; Positive, Negative, Skepticism, and Un-stimulated. This provides a contrasting perspective to the hierarchical approach to consumer-related emotions adopted by many scholars. |
| first_indexed | 2025-11-14T09:00:31Z |
| format | Conference Paper |
| id | curtin-20.500.11937-39839 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:00:31Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-398392023-02-07T08:01:21Z Re-investigating Consumption-related Emotions Scales: Some Initial Findings Butcher, Luke Phau, Ian Marchegiani, Chris Svetlana Bogomolova Richard Lee Jenni Romaniuk This study adapts and tests items from prominent and widely adopted consumer-related emotions measures and proposes a set of items which capture emotions towards a product shown in an advertisement prior to consumption, whilst addressing some of the methodological concerns of these previous measures. The final scale contains 23 emotion items loading on four factors; Positive, Negative, Skepticism, and Un-stimulated. This provides a contrasting perspective to the hierarchical approach to consumer-related emotions adopted by many scholars. 2012 Conference Paper http://hdl.handle.net/20.500.11937/39839 http://www.anzmac.org/conference_archive/2012/papers/463ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Butcher, Luke Phau, Ian Marchegiani, Chris Re-investigating Consumption-related Emotions Scales: Some Initial Findings |
| title | Re-investigating Consumption-related Emotions Scales: Some Initial Findings |
| title_full | Re-investigating Consumption-related Emotions Scales: Some Initial Findings |
| title_fullStr | Re-investigating Consumption-related Emotions Scales: Some Initial Findings |
| title_full_unstemmed | Re-investigating Consumption-related Emotions Scales: Some Initial Findings |
| title_short | Re-investigating Consumption-related Emotions Scales: Some Initial Findings |
| title_sort | re-investigating consumption-related emotions scales: some initial findings |
| url | http://www.anzmac.org/conference_archive/2012/papers/463ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/39839 |