A purchase intention model for foreign banks within Indonesia

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A purchase intention model for foreign banks within Indonesia

Purpose – This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace. Design/methodology/approach – The paper is conceptual in nature and draws upon the marketing literature and theory to present a n...

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Bibliographic Details
Main Authors:	Muchtar, Fatimah, Kingshott, Russel, Wong, David, Laksamana, Patria
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2012
Subjects:	Consumer behaviour Indonesia Country of origin Banks Ethnocentrism Purchase intention Banking Class consciousness Animosity
Online Access:	http://hdl.handle.net/20.500.11937/39155

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