A purchase intention model for foreign banks within Indonesia

A purchase intention model for foreign banks within Indonesia

Purpose – This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace. Design/methodology/approach – The paper is conceptual in nature and draws upon the marketing literature and theory to present a n...

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Bibliographic Details
Main Authors: Muchtar, Fatimah, Kingshott, Russel, Wong, David, Laksamana, Patria
Format: Journal Article
Published: Emerald Group Publishing Limited 2012
Subjects:
Consumer behaviour
Indonesia
Country of origin
Banks
Ethnocentrism
Purchase intention
Banking
Class consciousness
Animosity
Online Access:http://hdl.handle.net/20.500.11937/39155

Internet

http://hdl.handle.net/20.500.11937/39155

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