A purchase intention model for foreign banks within Indonesia
Purpose – This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace. Design/methodology/approach – The paper is conceptual in nature and draws upon the marketing literature and theory to present a n...
| Main Authors: | , , , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/39155 |
| _version_ | 1848755514627850240 |
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| author | Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria |
| author_facet | Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria |
| author_sort | Muchtar, Fatimah |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose – This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace. Design/methodology/approach – The paper is conceptual in nature and draws upon the marketing literature and theory to present a number of propositions. Findings – The paper melds key international marketing constructs by positing that Indonesian consumers using foreign banks yield utilitarian, hedonistic and symbolic benefits. These underlying consumer outcomes are modeled into variables likely to impact purchase intentions. Research limitations/implications – This paper represents the first attempt to conceptualize the many challenges facing foreign banks operating within an Indonesian setting. As Indonesia has a diverse range of cultures and values systems the model highlights the considerations associated with operating in such a diverse country. Practical implications – A number of important implications are presented for bank decision makers operating within Indonesia. Originality/value – A conceptual model is presented and the paper suggests a future research agenda applicable to both the Indonesian and wider banking context. |
| first_indexed | 2025-11-14T08:57:31Z |
| format | Journal Article |
| id | curtin-20.500.11937-39155 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:57:31Z |
| publishDate | 2012 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-391552017-09-13T16:03:54Z A purchase intention model for foreign banks within Indonesia Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria Consumer behaviour Indonesia Country of origin Banks Ethnocentrism Purchase intention Banking Class consciousness Animosity Purpose – This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace. Design/methodology/approach – The paper is conceptual in nature and draws upon the marketing literature and theory to present a number of propositions. Findings – The paper melds key international marketing constructs by positing that Indonesian consumers using foreign banks yield utilitarian, hedonistic and symbolic benefits. These underlying consumer outcomes are modeled into variables likely to impact purchase intentions. Research limitations/implications – This paper represents the first attempt to conceptualize the many challenges facing foreign banks operating within an Indonesian setting. As Indonesia has a diverse range of cultures and values systems the model highlights the considerations associated with operating in such a diverse country. Practical implications – A number of important implications are presented for bank decision makers operating within Indonesia. Originality/value – A conceptual model is presented and the paper suggests a future research agenda applicable to both the Indonesian and wider banking context. 2012 Journal Article http://hdl.handle.net/20.500.11937/39155 10.1108/02652321211262212 Emerald Group Publishing Limited restricted |
| spellingShingle | Consumer behaviour Indonesia Country of origin Banks Ethnocentrism Purchase intention Banking Class consciousness Animosity Muchtar, Fatimah Kingshott, Russel Wong, David Laksamana, Patria A purchase intention model for foreign banks within Indonesia |
| title | A purchase intention model for foreign banks within Indonesia |
| title_full | A purchase intention model for foreign banks within Indonesia |
| title_fullStr | A purchase intention model for foreign banks within Indonesia |
| title_full_unstemmed | A purchase intention model for foreign banks within Indonesia |
| title_short | A purchase intention model for foreign banks within Indonesia |
| title_sort | purchase intention model for foreign banks within indonesia |
| topic | Consumer behaviour Indonesia Country of origin Banks Ethnocentrism Purchase intention Banking Class consciousness Animosity |
| url | http://hdl.handle.net/20.500.11937/39155 |