Creating Visual Narrative Art for Decoding Stories that Consumers and Brands Tell

Creating Visual Narrative Art for Decoding Stories that Consumers and Brands Tell

Creating visual narrative art (VNA) of stories that consumers and brands tell achieves several objectives. First, creating VNA revises and deepens sense making of the meaning of events in the story and what the complete story implies about oneself and others. Second, creating VNA surfaces unconsciou...

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Bibliographic Details
Main Authors: Megehee, C., Woodside, Arch
Format: Journal Article
Published: John Wiley & Sons, Inc. 2010
Online Access:http://hdl.handle.net/20.500.11937/39124

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