Creating Visual Narrative Art for Decoding Stories that Consumers and Brands Tell
Creating visual narrative art (VNA) of stories that consumers and brands tell achieves several objectives. First, creating VNA revises and deepens sense making of the meaning of events in the story and what the complete story implies about oneself and others. Second, creating VNA surfaces unconsciou...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons, Inc.
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/39124 |