Comparative Research of Motivations across Different Festival products

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Comparative Research of Motivations across Different Festival products

The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance, ballet, and theat...

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Bibliographic Details
Main Authors:	Yolal, M., Uysal, Muzaffer
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2012
Subjects:	Multivariate analysis of variance Perceived socio-economic impacts Factor analysis Motivation (psychology)
Online Access:	http://www.emeraldinsight.com/doi/full/10.1108/17582951211210942 http://hdl.handle.net/20.500.11937/39070

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