Comparative Research of Motivations across Different Festival products
The study has three objectives. The first objective of this paper is to investigate the underlying dimensions of motivation for attending an international festival in Turkey and whether motivation will vary across six different festival products (symphony, rock, world music, dance, ballet, and theat...
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2012
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| Online Access: | http://www.emeraldinsight.com/doi/full/10.1108/17582951211210942 http://hdl.handle.net/20.500.11937/39070 |