Innovativeness and Consumer Involvement in the Chinese Market

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Innovativeness and Consumer Involvement in the Chinese Market

There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology but in markets where both technologies are in...

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Bibliographic Details
Main Authors:	Hynes, Niki, Lo, S.
Format:	Journal Article
Published:	Singapore Institute of Management 2006
Online Access:	http://hdl.handle.net/20.500.11937/39053

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