Innovativeness and Consumer Involvement in the Chinese Market
There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology but in markets where both technologies are in...
| Main Authors: | , |
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| Format: | Journal Article |
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Singapore Institute of Management
2006
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| Online Access: | http://hdl.handle.net/20.500.11937/39053 |