Intention to choose Halal products: the role of religiosity

Purpose – Muslims living in multi-religious societies are considered more conscious about the permissibility (Halal) of products and thus the majority of Halal research in the non-financial sector was conducted in multi-ethnic societies. Nonetheless, the global trade is changing the way we perceive...

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Bibliographic Details
Main Authors: Mukhtar, Syed Aqif, Butt, Mohsin
Format: Journal Article
Published: Emerald Group Publishing Limited 2012
Online Access:http://hdl.handle.net/20.500.11937/38958