New Product Development in Small Food Enterprises

New Product Development in Small Food Enterprises

Purpose – The purpose of this paper is to demonstrate how small businesses may deploy a formalised Stage-Gate approach to new product development (NPD). The original Stage-Gate framework was modified to better suit a small business B2B environment in the seafood industry, and was subsequently applie...

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Bibliographic Details
Main Authors: Howieson, Janet, Lawley, M., Selen, W.
Format: Journal Article
Published: U B P Consulting and Publishing 2014
Subjects:
New product development
small business
stage-gate approach
seafood business
case study
Online Access:http://www.jnbit.org/upload/JNBIT_Howieson,_Lawley_Selen_12(1)_2014.pdf
http://hdl.handle.net/20.500.11937/38666

Internet

http://www.jnbit.org/upload/JNBIT_Howieson,_Lawley_Selen_12(1)_2014.pdf
http://hdl.handle.net/20.500.11937/38666

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