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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create...

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Bibliographic Details
Main Authors:	Kim, K.H., Jeon, B.J., Jung, H.S., Wei, Lyu, Jones, J.
Format:	Journal Article
Published:	Elsevier 2011
Subjects:	Marketing strategy Corporate image Employment brand equity Sustainable competitive advantage - Intention to pursue job opportunities
Online Access:	http://www.sciencedirect.com/science/article/pii/S0148296311002116 http://hdl.handle.net/20.500.11937/38470

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