Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2011
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| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0148296311002116 http://hdl.handle.net/20.500.11937/38470 |