Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2011
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| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0148296311002116 http://hdl.handle.net/20.500.11937/38470 |
| _version_ | 1848755329192427520 |
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| author | Kim, K.H. Jeon, B.J. Jung, H.S. Wei, Lyu Jones, J. |
| author_facet | Kim, K.H. Jeon, B.J. Jung, H.S. Wei, Lyu Jones, J. |
| author_sort | Kim, K.H. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. |
| first_indexed | 2025-11-14T08:54:34Z |
| format | Journal Article |
| id | curtin-20.500.11937-38470 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:54:34Z |
| publishDate | 2011 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-384702017-09-13T14:10:12Z Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image Kim, K.H. Jeon, B.J. Jung, H.S. Wei, Lyu Jones, J. Marketing strategy Corporate image Employment brand equity Sustainable competitive advantage - Intention to pursue job opportunities Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. 2011 Journal Article http://hdl.handle.net/20.500.11937/38470 10.1016/j.jbusres.2011.06.024 http://www.sciencedirect.com/science/article/pii/S0148296311002116 Elsevier restricted |
| spellingShingle | Marketing strategy Corporate image Employment brand equity Sustainable competitive advantage - Intention to pursue job opportunities Kim, K.H. Jeon, B.J. Jung, H.S. Wei, Lyu Jones, J. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
| title | Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
| title_full | Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
| title_fullStr | Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
| title_full_unstemmed | Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
| title_short | Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
| title_sort | effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image |
| topic | Marketing strategy Corporate image Employment brand equity Sustainable competitive advantage - Intention to pursue job opportunities |
| url | http://www.sciencedirect.com/science/article/pii/S0148296311002116 http://hdl.handle.net/20.500.11937/38470 |