Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework

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Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework

Intense competition in the higher education sector in Malaysia has forced many universities to become “entrepreneurs” and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the institution factors...

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Bibliographic Details
Main Author:	Sia, Joseph
Format:	Journal Article
Published:	Centre for Promoting Ideas 2010
Online Access:	http://ijbssnet.com/journal/index/57 http://hdl.handle.net/20.500.11937/38406

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