Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework
Intense competition in the higher education sector in Malaysia has forced many universities to become “entrepreneurs” and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the institution factors...
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| Format: | Journal Article |
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Centre for Promoting Ideas
2010
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| Online Access: | http://ijbssnet.com/journal/index/57 http://hdl.handle.net/20.500.11937/38406 |