Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework
Intense competition in the higher education sector in Malaysia has forced many universities to become “entrepreneurs” and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the institution factors...
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| Format: | Journal Article |
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Centre for Promoting Ideas
2010
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| Online Access: | http://ijbssnet.com/journal/index/57 http://hdl.handle.net/20.500.11937/38406 |
| _version_ | 1848755312382705664 |
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| author | Sia, Joseph |
| author_facet | Sia, Joseph |
| author_sort | Sia, Joseph |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Intense competition in the higher education sector in Malaysia has forced many universities to become “entrepreneurs” and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the institution factors that influence students’ college choice decision in Malaysia. The independent variables that have been identified to have influenced of students’ college choice decision are location, academic programme, college reputation, educational facilities, cost, availability of financial aid, employment opportunities, advertising, Higher Education Institutions (HEIs), representatives and campus visit. |
| first_indexed | 2025-11-14T08:54:18Z |
| format | Journal Article |
| id | curtin-20.500.11937-38406 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:54:18Z |
| publishDate | 2010 |
| publisher | Centre for Promoting Ideas |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-384062017-01-30T14:20:14Z Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework Sia, Joseph Intense competition in the higher education sector in Malaysia has forced many universities to become “entrepreneurs” and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the institution factors that influence students’ college choice decision in Malaysia. The independent variables that have been identified to have influenced of students’ college choice decision are location, academic programme, college reputation, educational facilities, cost, availability of financial aid, employment opportunities, advertising, Higher Education Institutions (HEIs), representatives and campus visit. 2010 Journal Article http://hdl.handle.net/20.500.11937/38406 http://ijbssnet.com/journal/index/57 Centre for Promoting Ideas restricted |
| spellingShingle | Sia, Joseph Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework |
| title | Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework |
| title_full | Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework |
| title_fullStr | Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework |
| title_full_unstemmed | Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework |
| title_short | Institutional Factors Influencing Students' College Choice Decision in Malaysia: A Conceptual Framework |
| title_sort | institutional factors influencing students' college choice decision in malaysia: a conceptual framework |
| url | http://ijbssnet.com/journal/index/57 http://hdl.handle.net/20.500.11937/38406 |