Consumers’ responses to front-of-pack labels that vary by interpretive content

Previous research has shown that front-of-pack labels (FoPLs) can assist people to make healthier food choices if they are easy to understand and people are motivated to use them. There is some evidence that FoPLs providing an assessment of a food’s health value (evaluative FoPLs) are easier to use...

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Bibliographic Details
Main Authors: Talati, Zenobia, Pettigrew, Simone, Kelly, B., Ball, K., Dixon, H., Shilton, T.
Format: Journal Article
Published: Elsevier BV 2016
Online Access:http://hdl.handle.net/20.500.11937/38363