Finding influential ebay buyers for viral marketing - a conceptual model of BuyerRank
User Generated Content (UGC) plays a key role in the current and future e-commence at the era of Web 2.0. As an important form of UGC, the online auction site eBay has enjoyed tremendous growth rates since its inception. Many social networks emerge across different communities on eBay. The notion of...
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| Format: | Conference Paper |
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IEEE Computer Society
2009
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| Online Access: | http://portal.acm.org/citation.cfm?id=1578248 http://hdl.handle.net/20.500.11937/38286 |