Introducing and applying a new Australian alcohol advertising code

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Introducing and applying a new Australian alcohol advertising code

This article introduces the new Australian Alcohol Advertising Review Board (AARB) Code and assesses television advertising practices against its advertising content provisions. The Code is administered by independent experts to provide an alternative to the industry-led Alcohol Beverages Advertisin...

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Bibliographic Details
Main Authors:	Pettigrew, S., Johnson, R., Daube, Mike
Other Authors:	Professor Mike Daube
Format:	Journal Article
Published:	John Wiley & Sons, Ltd. 2013
Online Access:	http://hdl.handle.net/20.500.11937/38161

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