Introducing and applying a new Australian alcohol advertising code
This article introduces the new Australian Alcohol Advertising Review Board (AARB) Code and assesses television advertising practices against its advertising content provisions. The Code is administered by independent experts to provide an alternative to the industry-led Alcohol Beverages Advertisin...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons, Ltd.
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/38161 |