Music and consumer behaviour
This article begins with a brief overview of two particular effects of music that have received a considerable amount of attention: the effect of music on the speed with which customers behave, and the impact of music on time perception. It then illustrates the many other commercially relevant proce...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Oxford University Press
2009
|
| Online Access: | http://hdl.handle.net/20.500.11937/37788 |