Visitor segmentation for a park system using research and managerial judgement

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Visitor segmentation for a park system using research and managerial judgement

Visitors to parks and protected areas are not a homogeneous group. Therefore, it is important for managers of such areas to have an understanding of the diversity of these visitors. One technique applied to understanding the diversity of visitors is segmentation whereby visitors are clustered based...

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Bibliographic Details
Main Authors:	Smith, A., Tuffin, M., Taplin, Ross, Moore, S., Tonge, J.
Format:	Journal Article
Published:	Routledge 2014
Online Access:	http://hdl.handle.net/20.500.11937/37599

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