Visitor segmentation for a park system using research and managerial judgement
Visitors to parks and protected areas are not a homogeneous group. Therefore, it is important for managers of such areas to have an understanding of the diversity of these visitors. One technique applied to understanding the diversity of visitors is segmentation whereby visitors are clustered based...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Routledge
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/37599 |