Relational quality: further evidence of a single higher order construct in an industrial market
While there is some evidence for a single, higher order construct which captures satisfaction and trust, evidence of its existence in industrial markets remains scant and inconclusive. However, in the context of small, family owned businesses, where consumer behaviour and industrial purchasing behav...
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| Format: | Conference Paper |
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Norwegian Institute of Management
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/37404 |