Monitoring of real interaction in marketing websites: Australia and Portugal's perspective
This paper discusses the importance of monitoring real interaction in marketing websites. Real interaction becomes indispensable in marketing websites, as designers can track users’ behaviour toward the website to achieve both users and designers specific objectives. Real interaction has been either...
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| Format: | Conference Paper |
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ACM Inc
2012
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| Online Access: | http://doi.acm.org/10.1145/2162102.2162108 http://hdl.handle.net/20.500.11937/37329 |