Industrial global brand leadership: a capabilities view
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Elsevier Publisher
2007
|
| Online Access: | http://hdl.handle.net/20.500.11937/3728 |
| _version_ | 1848744311563223040 |
|---|---|
| author | Beverland, M. Napoli, Julie Lindgreen, A. |
| author_facet | Beverland, M. Napoli, Julie Lindgreen, A. |
| author_sort | Beverland, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T05:59:27Z |
| format | Journal Article |
| id | curtin-20.500.11937-3728 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:59:27Z |
| publishDate | 2007 |
| publisher | Elsevier Publisher |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-37282017-09-13T15:54:29Z Industrial global brand leadership: a capabilities view Beverland, M. Napoli, Julie Lindgreen, A. 2007 Journal Article http://hdl.handle.net/20.500.11937/3728 10.1016/j.indmarman.2006.08.007 Elsevier Publisher restricted |
| spellingShingle | Beverland, M. Napoli, Julie Lindgreen, A. Industrial global brand leadership: a capabilities view |
| title | Industrial global brand leadership: a capabilities view |
| title_full | Industrial global brand leadership: a capabilities view |
| title_fullStr | Industrial global brand leadership: a capabilities view |
| title_full_unstemmed | Industrial global brand leadership: a capabilities view |
| title_short | Industrial global brand leadership: a capabilities view |
| title_sort | industrial global brand leadership: a capabilities view |
| url | http://hdl.handle.net/20.500.11937/3728 |