Industrial global brand leadership: a capabilities view

Industrial global brand leadership: a capabilities view

Bibliographic Details
Main Authors: Beverland, M., Napoli, Julie, Lindgreen, A.
Format: Journal Article
Published: Elsevier Publisher 2007
Online Access:http://hdl.handle.net/20.500.11937/3728

Internet

http://hdl.handle.net/20.500.11937/3728

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