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Brand communities and the role of local dealers

Bibliographic Details
Main Authors:	Hartleb, Vivian, Evanschitzky, H., Woisetschläger, D., Ramaseshan, Balasubramani
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/37140

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