Brand communities and the role of local dealers

Brand communities and the role of local dealers

Bibliographic Details
Main Authors: Hartleb, Vivian, Evanschitzky, H., Woisetschläger, D., Ramaseshan, Balasubramani
Other Authors: Dewi Tojib
Format: Conference Paper
Published: Australian and New Zealand Marketing Academy 2009
Online Access:http://hdl.handle.net/20.500.11937/37140

Internet

http://hdl.handle.net/20.500.11937/37140

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