Comparison of attitudes towards digital piracy between downloaders and non-downloaders

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Comparison of attitudes towards digital piracy between downloaders and non-downloaders

This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study wil...

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Bibliographic Details
Main Authors:	Liang, Johan, Phau, Ian
Other Authors:	Seung-Hee Lee
Format:	Conference Paper
Published:	Korean Scholars of Marketing Science 2012
Subjects:	Digital piracy Downloaders Neutralization theory Theory of planned behavior (TPB) Non-downloaders
Online Access:	http://hdl.handle.net/20.500.11937/37131

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