Comparison of attitudes towards digital piracy between downloaders and non-downloaders
This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study wil...
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| Format: | Conference Paper |
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Korean Scholars of Marketing Science
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/37131 |