Comparison of attitudes towards digital piracy between downloaders and non-downloaders

This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study wil...

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Bibliographic Details
Main Authors: Liang, Johan, Phau, Ian
Other Authors: Seung-Hee Lee
Format: Conference Paper
Published: Korean Scholars of Marketing Science 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/37131
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author Liang, Johan
Phau, Ian
author2 Seung-Hee Lee
author_facet Seung-Hee Lee
Liang, Johan
Phau, Ian
author_sort Liang, Johan
building Curtin Institutional Repository
collection Online Access
description This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.
first_indexed 2025-11-14T08:48:44Z
format Conference Paper
id curtin-20.500.11937-37131
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T08:48:44Z
publishDate 2012
publisher Korean Scholars of Marketing Science
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-371312017-02-28T01:44:36Z Comparison of attitudes towards digital piracy between downloaders and non-downloaders Liang, Johan Phau, Ian Seung-Hee Lee Digital piracy Downloaders Neutralization theory Theory of planned behavior (TPB) Non-downloaders This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated. 2012 Conference Paper http://hdl.handle.net/20.500.11937/37131 Korean Scholars of Marketing Science fulltext
spellingShingle Digital piracy
Downloaders
Neutralization theory
Theory of planned behavior (TPB)
Non-downloaders
Liang, Johan
Phau, Ian
Comparison of attitudes towards digital piracy between downloaders and non-downloaders
title Comparison of attitudes towards digital piracy between downloaders and non-downloaders
title_full Comparison of attitudes towards digital piracy between downloaders and non-downloaders
title_fullStr Comparison of attitudes towards digital piracy between downloaders and non-downloaders
title_full_unstemmed Comparison of attitudes towards digital piracy between downloaders and non-downloaders
title_short Comparison of attitudes towards digital piracy between downloaders and non-downloaders
title_sort comparison of attitudes towards digital piracy between downloaders and non-downloaders
topic Digital piracy
Downloaders
Neutralization theory
Theory of planned behavior (TPB)
Non-downloaders
url http://hdl.handle.net/20.500.11937/37131