Willingness to pay for product ecological footprint: Organic vs non-organic consumers
The problem of environmental degradation is large and widespread, with consumption of food being a major contributor to a households' ecological impact. The Product Ecological Footprint (PEF) is a new information management process of “self-improving” accuracy that enables producers to quantify...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Elsevier Inc.
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/37116 |
| _version_ | 1848754957965066240 |
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| author | Limnios, E. Schilizzi, S. Burton, M. Ong, A. Hynes, Niki |
| author_facet | Limnios, E. Schilizzi, S. Burton, M. Ong, A. Hynes, Niki |
| author_sort | Limnios, E. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The problem of environmental degradation is large and widespread, with consumption of food being a major contributor to a households' ecological impact. The Product Ecological Footprint (PEF) is a new information management process of “self-improving” accuracy that enables producers to quantify product environmental impact. This study addresses two key questions; consumer willingness to pay and application readiness for PEF. We use choice experiments to identify the value consumers place on PEF as a label. We then examine data availability, information processing systems and accreditation protocols that would be required to support a market-wide application of PEF. Findings highlight an opportunity to influence the behaviour of the larger market segment of conventional (non-organic) consumers. Further research is required into the interaction between PEF and organics, PEF and origin, marketing and branding of the label, for market wide applications to be considered. A key question emerges as to whether PEF requires a different application platform than a voluntary eco-label scheme to instigate behavioural change. |
| first_indexed | 2025-11-14T08:48:40Z |
| format | Journal Article |
| id | curtin-20.500.11937-37116 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:48:40Z |
| publishDate | 2016 |
| publisher | Elsevier Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-371162017-09-13T15:36:22Z Willingness to pay for product ecological footprint: Organic vs non-organic consumers Limnios, E. Schilizzi, S. Burton, M. Ong, A. Hynes, Niki The problem of environmental degradation is large and widespread, with consumption of food being a major contributor to a households' ecological impact. The Product Ecological Footprint (PEF) is a new information management process of “self-improving” accuracy that enables producers to quantify product environmental impact. This study addresses two key questions; consumer willingness to pay and application readiness for PEF. We use choice experiments to identify the value consumers place on PEF as a label. We then examine data availability, information processing systems and accreditation protocols that would be required to support a market-wide application of PEF. Findings highlight an opportunity to influence the behaviour of the larger market segment of conventional (non-organic) consumers. Further research is required into the interaction between PEF and organics, PEF and origin, marketing and branding of the label, for market wide applications to be considered. A key question emerges as to whether PEF requires a different application platform than a voluntary eco-label scheme to instigate behavioural change. 2016 Journal Article http://hdl.handle.net/20.500.11937/37116 10.1016/j.techfore.2016.05.009 Elsevier Inc. restricted |
| spellingShingle | Limnios, E. Schilizzi, S. Burton, M. Ong, A. Hynes, Niki Willingness to pay for product ecological footprint: Organic vs non-organic consumers |
| title | Willingness to pay for product ecological footprint: Organic vs non-organic consumers |
| title_full | Willingness to pay for product ecological footprint: Organic vs non-organic consumers |
| title_fullStr | Willingness to pay for product ecological footprint: Organic vs non-organic consumers |
| title_full_unstemmed | Willingness to pay for product ecological footprint: Organic vs non-organic consumers |
| title_short | Willingness to pay for product ecological footprint: Organic vs non-organic consumers |
| title_sort | willingness to pay for product ecological footprint: organic vs non-organic consumers |
| url | http://hdl.handle.net/20.500.11937/37116 |