Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptualframework

Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptualframework

Impulse buying and variety seeking are both low-effort feelings-based behaviours with similar psychological origins. However, there is little research exploring the common sociopsychological processes regulating these behaviours. This gap is addressed with a conceptual framework incorporating the di...

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Bibliographic Details
Main Authors: Sharma, Piyush, Sivakumaran, B., Marshall, R.
Format: Journal Article
Published: Routledge 2010
Subjects:
optimum stimulation level
impulse buying
consumer impulsiveness
self-monitoring
variety seeking
actual stimulation level
Online Access:http://hdl.handle.net/20.500.11937/3705

Internet

http://hdl.handle.net/20.500.11937/3705

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