Social Network Sites: Modeling the New Business-Customer Relationship

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Social Network Sites: Modeling the New Business-Customer Relationship

The internet and the emergence of social technologies and platforms are at the origin of new consumer trends. The growing empowerment of customers is having a restructuring impact in business-consumer relationships and it is pressing businesses to uncover new strategies to engage their clients. This...

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Bibliographic Details
Main Authors:	Isaias, Pedro, Pifano, S., Miranda, P.
Format:	Book Chapter
Published:	IGI Global 2011
Online Access:	http://www.igi-global.com/chapter/social-network-sites/61677 http://hdl.handle.net/20.500.11937/36984

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