Social Network Sites: Modeling the New Business-Customer Relationship
The internet and the emergence of social technologies and platforms are at the origin of new consumer trends. The growing empowerment of customers is having a restructuring impact in business-consumer relationships and it is pressing businesses to uncover new strategies to engage their clients. This...
| Main Authors: | , , |
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| Format: | Book Chapter |
| Published: |
IGI Global
2011
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| Online Access: | http://www.igi-global.com/chapter/social-network-sites/61677 http://hdl.handle.net/20.500.11937/36984 |