Review of information systems research for media industry–recent advances, challenges, and introduction of information systems research in the media industry

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Review of information systems research for media industry–recent advances, challenges, and introduction of information systems research in the media industry

Global media reports clearly show a tremendous increase in spending on Information Technology (IT) and Information Systems (IS) in the media sector. Two main trends are currently visible. First, as stated in McKinsey & Company’s Global Media Report, consumers continuously shift from spending on...

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Bibliographic Details
Main Authors:	Lugmayr, Artur, Grueblbauer, J.
Format:	Journal Article
Published:	2017
Online Access:	http://hdl.handle.net/20.500.11937/36952

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