Rural Marketing: A Case Study On Hindustan Unilever Limited
In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured...
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| Format: | Journal Article |
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iJARS group
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/36908 |