E-learning and Web 2.0: a value creation perspective for global engagement

A model of student-faculty and student-student interactions using interactive Web 2.0 technologies in e-learning is offered and explained using literature from service-dominant logic research. This paper provides a fresh perspective with regard to how value is cocreated by both faculty and students...

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Bibliographic Details
Main Authors: Wong, David, Kingshott, Russel, Loh, Claire
Other Authors: Seung-Hee Lee
Format: Conference Paper
Published: Korean Scholars of Marketing Science 2012
Online Access:http://hdl.handle.net/20.500.11937/36754