Fashion Shopping from a VNA Perspective: Telling the Untold Story

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Fashion Shopping from a VNA Perspective: Telling the Untold Story

This study explores the fashion shopper’s conscious and unconscious motivations and feelings by replicating and extending the virtual narrative art (VNA) research design of Woodside and Megehee. Based on the evidences from the blog and the movie, in visual forms such as text excerpts and pictures, t...

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Bibliographic Details
Main Authors:	Lee, Galn, Woodside, Arch, Zhang, Mann
Format:	Journal Article
Published:	Korean Academy of Marketing Science 2013
Subjects:	movie leisure shopping VNA consumer motivation
Online Access:	http://hdl.handle.net/20.500.11937/36685

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