Fashion Shopping from a VNA Perspective: Telling the Untold Story
This study explores the fashion shopper’s conscious and unconscious motivations and feelings by replicating and extending the virtual narrative art (VNA) research design of Woodside and Megehee. Based on the evidences from the blog and the movie, in visual forms such as text excerpts and pictures, t...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Korean Academy of Marketing Science
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/36685 |