Fashion Shopping from a VNA Perspective: Telling the Untold Story
This study explores the fashion shopper’s conscious and unconscious motivations and feelings by replicating and extending the virtual narrative art (VNA) research design of Woodside and Megehee. Based on the evidences from the blog and the movie, in visual forms such as text excerpts and pictures, t...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Korean Academy of Marketing Science
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/36685 |
| _version_ | 1848754838654943232 |
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| author | Lee, Galn Woodside, Arch Zhang, Mann |
| author_facet | Lee, Galn Woodside, Arch Zhang, Mann |
| author_sort | Lee, Galn |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study explores the fashion shopper’s conscious and unconscious motivations and feelings by replicating and extending the virtual narrative art (VNA) research design of Woodside and Megehee. Based on the evidences from the blog and the movie, in visual forms such as text excerpts and pictures, this study creates two accounts of VNA that link the fashion shopping experience in a series of contextual narratives. The study sheds new light on fashion shopper’s shopping motivations and experience. |
| first_indexed | 2025-11-14T08:46:46Z |
| format | Journal Article |
| id | curtin-20.500.11937-36685 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:46:46Z |
| publishDate | 2013 |
| publisher | Korean Academy of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-366852017-09-13T15:22:17Z Fashion Shopping from a VNA Perspective: Telling the Untold Story Lee, Galn Woodside, Arch Zhang, Mann movie leisure shopping VNA consumer motivation This study explores the fashion shopper’s conscious and unconscious motivations and feelings by replicating and extending the virtual narrative art (VNA) research design of Woodside and Megehee. Based on the evidences from the blog and the movie, in visual forms such as text excerpts and pictures, this study creates two accounts of VNA that link the fashion shopping experience in a series of contextual narratives. The study sheds new light on fashion shopper’s shopping motivations and experience. 2013 Journal Article http://hdl.handle.net/20.500.11937/36685 10.1080/20932685.2013.763475 Korean Academy of Marketing Science restricted |
| spellingShingle | movie leisure shopping VNA consumer motivation Lee, Galn Woodside, Arch Zhang, Mann Fashion Shopping from a VNA Perspective: Telling the Untold Story |
| title | Fashion Shopping from a VNA Perspective: Telling the Untold Story |
| title_full | Fashion Shopping from a VNA Perspective: Telling the Untold Story |
| title_fullStr | Fashion Shopping from a VNA Perspective: Telling the Untold Story |
| title_full_unstemmed | Fashion Shopping from a VNA Perspective: Telling the Untold Story |
| title_short | Fashion Shopping from a VNA Perspective: Telling the Untold Story |
| title_sort | fashion shopping from a vna perspective: telling the untold story |
| topic | movie leisure shopping VNA consumer motivation |
| url | http://hdl.handle.net/20.500.11937/36685 |