Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

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Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

The paper examines how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables influence purchase intention. It provides a profile of buyers and non-buyers of counterfeits of luxury brands. A self-administer...

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Bibliographic Details
Main Authors:	Phau, Ian, Teah, Min
Format:	Journal Article
Published:	Emerald 2009
Subjects:	Counterfeit Chinese consumers luxury brands China
Online Access:	http://hdl.handle.net/20.500.11937/36660

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